The Modern Standard
for Visitor Access.
These guidelines ensure a cohesive, professional brand experience across every surface GoAccess touches — from kiosk to dashboard to sales proposal to patrol app.
Our Mark
The GoAccess logo comes in three forms: the horizontal wordmark, the stacked wordmark, and the shield icon mark. Each has a color and white variant for use across light, sky-blue, and dark backgrounds.
Color Palette
GoAccess blue (#004AAD) is our foundational brand color — used consistently across all marketing, proposals, and product surfaces. The palette is intentionally restrained: one dominant blue, a light sky layer, and clear semantic colors for UI states.
Brand Blue — The Foundation
All primary CTAs, headers, proposal covers, and dominant backgrounds. Our identity color.
Sky Blue — Breathing Room
Flyer and document backgrounds, card surfaces, and light contrast layers in print and digital.
White — Clarity
Primary background for proposals and documentation. Lets the blue brand breathe.
Product Status Colors
Used consistently across visitor management, access logs, and patrol dashboards.
Type System
GoAccess uses Inter across all contexts. Weight is how we create hierarchy: Black/900 for impact, Bold/700 for structure, Regular/400 for readability. JetBrains Mono is reserved strictly for data, codes, and technical readouts.
Icons
Stroke-based icons only — 1.75px weight, rounded caps and joins, 24×24px grid. Source from Lucide or Heroicons for consistency across the product. Never use filled or decorative icon styles.
Image Direction
GoAccess imagery should feel premium, professional, and community-oriented — not surveillance-heavy or cold. Every photo should make a prospective community feel proud to become a GoAccess customer.
🏘️ Community Settings
- Aerial shots of gated, well-maintained communities
- Waterfront and South Florida residential architecture
- Guard gates, kiosks, and controlled entry points
- Clean streets and manicured landscaping
- Residents in everyday, relaxed moments
🖥️ Product & Technology
- License plate recognition in action at the gate
- Resident app and admin dashboard screenshots
- Patrol GPS maps and real-time tracking views
- Kiosk hardware in real gate environments
- Clean, high-contrast UI on tablets and phones
👮 People & Service
- Professional, approachable guards at entry points
- Guards actively using GoAccess on mobile devices
- Diverse representation of staff and residents
- Positive resident-to-guard interactions at the gate
- Never: aggressive postures or surveillance imagery
Mood & Color Temperature
Voice & Tone
GoAccess is the authority on community access control. We speak with confidence, clarity, and professionalism — never with alarm or corporate jargon. Technical precision balanced with human warmth.
🎯 Authoritative, Not Cold
Specific numbers and facts. No hedging language. We know our domain.
- GoAccess serves 4.5M+ residents across 107K+ units with 25M+ access events processed.
- We may be able to help potentially optimize various visitor-related workflows.
🤝 Partner, Not Vendor
HOA boards and managers are partners. White-glove transitions, last-mile configuration included.
- We handle the full data migration from DwellingLive, train your staff, and stay on-call through go-live.
- Please refer to our onboarding documentation for implementation details.
⚡ Direct, Not Blunt
Every word earns its place. Scannable, specific, action-oriented at every level.
- Access denied. Verify the resident's plate and try again, or call the guard station at ext. 201.
- An unexpected error has occurred during the access verification process. Please try again.
🛡️ Trustworthy, Not Alarmist
We make communities safer — we don't sell fear. Confident and caring, not anxious.
- Every entry logged. Every patrol tracked. Your community, fully accounted for.
- Protect your family from unknown threats lurking outside your gate.